HITMAN

Expanding the game universe through package
design, street art, and brand collaborations.

PACKAGE DESIGN

For the release of Hitman HD: Trilogy, New Science collaborated with Square Enix and Secret Powers to design the Limited Edition game packaging.

Bundled with the game was an art book, featuring artists we commissioned from around the world, who reimagined famous scenes from the Hitman franchise.

Gold Winner: Best Packaging /
Game Marketing Awards

Nominee: Best Original Content Campaign /
Game Connection Europe

“Front of Box” Artwork by Jason Edmiston.
“Jacuzzi Job” from Hitman: Silent Assassin. Artwork by Jeff Langevin.
“The Meat King’s Party” from Hitman: Contracts. Artwork by Alvaro Tapia Hidalgo.
“The Pillow Kill” from Hitman: Contracts. Artwork by Brian Ewing.
“A Dance With The Devil” from Hitman: Blood Money. Artwork by Justin Erickson.
“Sunlight” Artwork by Garth Glazier.
“A New Life” from Hitman: Blood Money. Artwork by Justin Hampton.
“Stain Removal” Artwork by Hollis Brown Thornton.

STREET ART & MOBILE COLLIDE

To celebrate the release of Hitman HD: Trilogy, New Science commissioned barcode artist Scott Blake to produce a 9′ x 12′ mural of Agent 47 using the barcode from the game box.

The mural was placed on a wall in the heart of San Francisco where fans could scan the barcodes with their phone to purchase the game, view artwork from the game packaging, and win exclusive Hitman prizes.

Nominee: Best Mobile Campaign /
Game Connection Europe

Behind the Scenes with artist Scott Blake.
Exclusive prizes were given away to the first 100 fans who scanned and unlocked the easter egg barcode. Original T-Shirt design by Garth Glazier and Luxury Hat by Flat Fitty.

47 Brand Collaboration

New Science partnered with skate brand Fallen Footwear to produce a limited edition “47” sneaker for a holiday giveaway. Fans could enter to win 1 of 47 pairs on the Hitman Facebook page which has over 3MM Likes.