LONG ISLAND LOVE

An advertising campaign for Brooklyn Sports &
Entertainment’s legendary venue, NYCB Live.

LONG ISLAND LOVE BADGE

“Long Island Love” is a community outreach ad campaign for Brooklyn Sports & Entertainment’s Long Island venue, NYCB Live (formerly Nassau Veterans Memorial Coliseum).

Our first deliverable was to design a Long Island Love “badge” to be used in conjunction with the NYCB Live logo on all ad creative. The final mark is a striking illustration of the venue with rays of sunlight forming the shape of a heart behind it.

CAMPAIGN TOOL KIT

New Science was tasked with producing the initial Long Island Love ad creative and then building a “tool kit” that would allow BSE’s internal creative team to produce new campaign assets as needed.

Media placement included out of home, programmatic display, digital banners, and social media.

VIP ART PRINT

VIP season pass holders each received a limited edition, commemorative art print by artist Angryblue. The print featured cherub-inspired imagery with the names of all the musical artists, sports teams, and family entertainment featured at NYCB Live during the 2017 season.