Operating under the name Federated Sample since 2010, the parent company decided to rebrand as Lucid and employed New Science for a fresh look.
The name Lucid reinforces the company’s commitment to creating clarity through the power of massive data. Its technology platform is transforming how data is collected and analyzed by the market research industry.
Therefore, our inspiration for the Lucid logo and its business units, Federated Sample, Fulcrum, and Proof, were ancient symbols of Alchemy. Take a look.