FRESHEN YOUR MIND

A social advertising campaign for the California
cannabis brand, Midori.

CANNABIS ADVERTISING

“Freshen Your Mind”  and “Freshen Your Body” is a brother/sister social advertising campaign we produced for Midori’s Cannabis-Infused Breath Strips.

While the visual is fun, playful, and a bit rebellious, it’s also educational for consumers; Midori is a breath strip that dissolves on your tongue in minutes.

The campaign launched with “Freshen Your Mind” for Midori’s Crisp Mint THC-infused breath strips, consumed for focus and creativity.

“Freshen Your Body” is our tagline Midori’s CBD-Infused Very Berry strips, which promotes recovery and relaxation.
The Midori “tongue” creative is paired with first person POV images – #midorimoments – that consumers experience while enjoying Midori with their friends, family, and loved ones.

MIDORI MOMENTS

The simplicity of the visual language makes it easy for Midori consumers to participate in the campaign by taking selfies and sharing their #midorimoments on social media.

BRAND WEBSITE